--- title: Operationalize your data. Measure the KPIs that matter. image: https://events.switchboard-software.com/hubfs/Webinar_LinkedIn_10.06.21.jpg --- [![Switchboard Logo](https://events.switchboard-software.com/hs-fs/hubfs/SB_Logo_RGB.png?width=168&height=45&name=SB_Logo_RGB.png "Switchboard Logo")](https://www.switchboard-software.com/) Join us for a webinar! # **Fireside chat with Orangetheory on their data journey to drive marketing efficiency.** Tuesday, October 12th 9:30 am PT / 12:30 pm ET ![speakers](https://events.switchboard-software.com/hubfs/speakers.png "speakers") ### Register now Join us for an in-depth conversation with [Ameen Kazerouni](https://www.linkedin.com/in/ameenkazerouni/), Chief Data and Analytics Officer at [Orangetheory Fitness,](https://www.orangetheory.com/en-us/)[Ju-kay Kwek](https://www.linkedin.com/in/jukaykwek/) and [Michael Manoochehri,](https://www.linkedin.com/in/michaelmanoochehri/) Founders at [Switchboard](https://www.switchboard-software.com/)(also, ex-Googlers and the founding team of Google Cloud Platform's BigQuery).  What they'll explore: 1. How Chief Data and Analytics Officers can partner with and empower their performance marketing teams at scale. 2.How a growing and forward-thinking enterprise like Orangetheory Fitness is successfully navigating the challenges of unifying their marketing data from disparate sources to streamline the funnel and increase their member engagement globally. 3. How [Switchboard's](http://www.switchboard-software.com/) data automation engine works under the hood to help enterprises like theirs save engineering resources, increase speed to insights, and drive agility for performance marketing teams. [Register](https://events.switchboard-software.com/operationalizing-your-marketing-data#register-now) ## Learn from industry experts Join our panelists for a discussion and Q&A about data challenges and how forward-looking enterprises are solving them. ![Jukay_BW](https://events.switchboard-software.com/hs-fs/hubfs/Jukay_BW.jpg?width=300&height=225&name=Jukay_BW.jpg "Jukay_BW") ### Ju-kay Kwek CEO & Co-founder Switchboard ![Michael_bW](https://events.switchboard-software.com/hs-fs/hubfs/Michael_bW.jpg?width=300&height=225&name=Michael_bW.jpg "Michael_bW") ### Michael Manoochehri CTO & Co-founder Switchboard ![Ameen_300x250](https://events.switchboard-software.com/hs-fs/hubfs/Ameen_300x250.jpg?width=300&height=225&name=Ameen_300x250.jpg "Ameen_300x250") ### Ameen Kazerouni Chief Data & Analytics Officer Orangetheory Fitness [Register](https://events.switchboard-software.com/operationalizing-your-marketing-data#register-now) © 2021 Switchboard Software, Inc. All rights reserved.  [Privacy Policy.](https://www.switchboard-software.com/privacy-policy)