Digital publishers now have an opportunity to sharpen their game by really knowing their data. This white paper provides a simple framework for data teams and analytics at media companies to work with chaotic data to make it analytics-ready and drive better monetization.
Learn how you can:
1. Enable primary data-driven KPIs for digital publishing.
2. Work with complex data sources like MOAT, Krux, Google Ad Manager to solve integration challenges.
3. Transform raw data at scale into foundational via data automation.
4. Leverage data lakes like BigQuery, Snowflake, and Redshift to consolidate and streamline enterprise data.